California Milk board http://www.gettheglass.com/

The "get the glass" website is designed to promote the california milk board and create awareness, the site is friendly to a wide audience young and old, which is important as anyone and everyone drinks milk.

I think this website is a very clever way of advertising because it makes a story and characters and this is a very effective way of getting an active audience who interact and consume the product.

The main feature of the website is the board game with animation and interactive opportunities, mini games and more I think this is a highly interactive experience and sets a new benchmark in web design.