Thursday, 7 April 2011

Ecomagination http://ge.ecomagination.com/smartgrid/#/augmented_reality

This is a site of Ecomagination a business initiative to help meet customers demands for more energy-efficient products to drive reliable growth for GE.















The site uses high quality animation to display research and information and solutions, this makes for a highly interactive experience and creates an active audience and in a way gives them power to change which is what global warming is all about "change". For example in one animated diagram the user is given the control to plug in more turbines and then of this is displayed. I think this is a very effective way of getting the public involved and interested in the prevention of global warming.



















I think the best feature of the site is the Augmented reality "hologram" this involves printing off a sheet and using your webcam, you hold up the sheet that you printed off to the camera and a "smart grid" appears on your screen displaying turbines or can choose solar panels. This is another highly interactive and unique web experience.

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